About me

I have over 20 years of experience working in the alcohol and addiction field, including advising international bodies such as the World Health Organization. I recently worked for the Department of Health as a lead author for the UK’s clinical guidelines for alcohol treatment and specialise in evidence-based approaches to behavior change.

I have trained thousands of people in behaviour change skills and taught addiction and counselling professionals across higher education and professional settings. My research focuses on psychological influences on drinking problems, stigma and addiction. I also host The Alcohol “Problem” Podcast, am a regular speaker for conferences and media, have published multiple articles including in The Guardian.

Approach to change

Our approach will focus on evidence-based strategies that are most likely to help you achieve your goals. This involves a tailored approach that will reflect where you are at and your personal goals.

Our approach will draw upon Cognitive Behavioural Therapy (CBT), Motivational Interviewing (MI), Protective Behavioural Strategies (PBS) and other effective psychosocial therapies. These will depend on your goals and where you are at in your journey. Please get in touch if you want to find out more.

My research

My research interests examine psychological factors involved behaviour change and recovery, particularly in the context of alcohol problems. My PhD examined how beliefs about addiction and the self could influence behaviour change.

After my PhD, my research interests expanded into areas such as the influence of stigma and other social and cognitive factors. You can see my Google Scholar Research Profile here or an online talk I gave on these issues in 2021.

I’ve shared my expertise on alcohol and addiction on a range of TV and radio platforms including BBC and Sky News, bringing evidence-based insights to a wider audience.

Coaching for Businesses

Coaching is essential for business because it contributes to developing skilled and motivated employees. It fosters a positive workplace culture, helps businesses achieve goals, and keeps them competitive in dynamic markets.

It's an investment that can yield significant returns in terms of improved performance, innovation, and satisfaction. Check some of the companies that have been helped by CoachAva: